Thursday, March 31, 2005

Le petit déjeuner

Le petit déjeuner translated means breakfast. They say it is the most important meal of the day, coming from the thought that you are breaking the fast with this meal. It is typically eaten in the morning, however I guess logically if you got up at noon, your first meal would still be breakfast. This is the meal that is supposed to "provide important norishment and energy for the day" according to most nutritionalists. It is also thought that food eaten early in the day is less likely to contribute to fat gain than food eaten in the evening. Perhaps we should be eating dessert after breakfast instead after dinner.

Marketing breakfast is another story, in a $23 billion industry, every company is looking for the next "hot" breakfast food. With $9 billion of that in breakfast cereals alone, maybe companies are even more importantly looking for the next hot character. These characters define breakfast cereals as we know them. Think about it, what you think of when you hear Snap, Crackle, Pop - Rice Krispies, what about "they're great!" - none other than Tony the Tiger from Frosted Flakes. How about "silly rabbit trix are for kids" - The Trix rabbit. Granted I am also pointing out slogans that go with these boxes of cereal, but these slogans have been so carefully associated with their cereal box characters. I know most of us don't eat much cereal anymore, heck I started off my day at 6:40 am with a chocolate chip cookie. And it was GREAT! Of course that also would not be considered a balanced meal, but just in case you were worried, I did have so real food once I got to work.

In the dorms in college, I lived on cereal. The dorm food was nasty and you couldn't really mess up cereal so it worked out well. I have never been a breakfast person. I was always the type of person that would be up for hours until I finally decided to eat. As the years have gone on, I have become more accustomed to eating breakfast (at least during the week). In college, we did breakfast every weekend sometimes both Saturday and Sunday. Of course our idea of breakfast was still hungover at 1 pm, but it was fun nonetheless. This is what got me thinking about breakfast. My senior year (after I detached from my significant other) my girls and I were going out every night starting Thursday through Saturday. If you have ever gone out with a group of 5-7 crazy girls, you will find that you don't always stay together. Typically most of us ended up back at my house for table dancing and whatever else we could come up with, but breakfast, that was the key. Not only was that the best way to start a hangover cure, but it was always the best way to figure out what exactly happened the night before. I don't go out to breakfast anymore on the weekends. I tend to end up cooking myself pancakes, which is what I always have if I go out anyhow, but I do miss the company at breakfast. It is a good time to relax, talk, and catch up on anything you have missed. Even in my past 3 visits to Colorado, I haven't made it to my favorite breakfast place, Le Peep.

I definitely need to start going out to breakfast more. And it isn't because I don't enjoy cooking. But in order to make breakfast successful, I need great company. Anyone want to go to breakfast?

1 comment:

Anonymous said...

Since you are on the topic of morning meals, here is an interesting comment on breakfast cereal -- straight from the truth is stranger than fiction files. You see, in earlier times, it was believed that eating too much meat, drove people to engage in excess masturbatory activity. With this "knowledge" in mind, Dr. Kellogg set about developing a meat-alternative food and thus invented grain-based Corn Flakes. So, the next time you sit down to enjoy a delicious bowl of Corn Flakes, or any other bowl of cereal for that matter, just remember where the ancestry of that food is rooted -- yup, an anti-masturbatory remedy, guaranteed to cure you of all your carnal ills.